© 2017 Autosoft. All Rights Reserved. AS17-0004 The New Car Buying Experience: 60 Minutes or Less www.autosoftdms.com 1 A featured article in Digital Dealer put it well: The New Car Buying Experience: 60 Minutes or Less Due to technology advances and the vast amount of vehicle information now available on the Internet, today’s buyers step onto the showroom floor further down the sales funnel and closer to a purchase decision than ever before. The ease of shopping online leads vehicle shoppers to expect a shorter sales process in the store. When that expectation is not met, satisfaction drops significantly. An AutoTrader.com study illustrated this point when it found that customer satisfaction is highest within the first 60 minutes at the dealership, and declines from that point

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