© 2017 Autosoft. All Rights Reserved. 1 How to Give Each Generation the Best Dealership Experience For Generation X, technology played a more significant role. Their working and shopping habits were redefined by the faster and easier ways of conducting business with computers. Technology made leaps and bounds during this generation and the next, from flip phones to smartphones and iPods to Amazon's Alexa. Millennials were born into this world of fast-paced technology and now prefer hopping onto their devices to shop over going to any brick-and-mortar stores. Retailers, including dealerships, are trying to keep up with their customers’ latest shopping habits and preferences. Today, vehicle shopping starts online. If you’re considered the best option, the customers will then head ov

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