Case Study
Interactive DM: Crimestoppers
INTERACTIVE DM: CRIMESTOPPERS2 Cannabis is seen by many as the more acceptable side of recreational drugs, so asking people to report cultivation was contentious amongst the public. Evidence strongly indicated that “organised crime” was behind the majority of cannabis farms. And these gangs undoubtedly bring violence and other crime to the communities. Crimestoppers needed to raise public awareness of the social and economic consequences of