Case Study

The Meet Group Matches with InMobi to Increase Mobile Ad Revenue

The Meet Group Matches with InMobi to Increase Mobile Ad Revenue

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The Meet Group Matches with InMobi to Increase Mobile Ad Revenue - Bill Alena, Chief Revenue Officer at The Meet Group Display Ad Placement 85+ Countries Reached 4x Higher CPM +130% Ad Revenue Increase The MeetMe app, published by The Meet Group, is a leading app for meeting new people in the U.S. and across the globe. Available in more than a dozen languages, MeetMe has more than 100 million global users and has a strong appeal among people aged 18-34. Just as MeetMe helps people connect across the world, InMobi helped MeetMe connect to diverse advertising demand sources worldwide with a unique multi-tiered monetization model to increase revenue. “InMobi’s innovative reimagining of the waterfall approach to app monetization has been a game-changer for us. We look forward t

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