WeatherBug Increases Monthly Revenue with InMobi Mediation - Ed Arrandale, Director of Programmatic & Monetization at WeatherBug “In an effort to cut down on individual partner SDKs, we tried InMobi’s mediation platform. We have had great success in driving eCPMs higher utilizing their unified auction, as we find this to be a more efficient and profitable way to do business. Another crucial element for us was the excellent customer service we got from InMobi, as they are quick to respond and offer a lot of insightful ideas on how to get the most from their mediation layer.“ Publisher Case Study As one of the world’s most popular free weather apps with 20 million users worldwide, WeatherBug was looking to improve global ad revenue while also reducing its SDK load. That’s wh

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