Case Study PeopleFun InMobi Helps PeopleFun Increase In-App Ad Revenues 111% Approach Context About At the beginning of 2019, PeopleFun began working with InMobi across all of its apps for advertising monetization. While they were primarily focused on increasing ad revenue, PeopleFun also wanted to increase demand from premium brand advertisers. To better achieve this, PeopleFun implemented an app-ads.txt file to ensure they were receiving premium advertising demand through InMobi and their other partners. PeopleFun makes some of the world’s most popular and beloved word game apps. Thanks to their partnership with InMobi, PeopleFun has been able to increase ad requests, impressions and eCPMs, which has all contributed to them seeing ad revenues rise around 111% in the

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