THE CHALLENGE Youzu Interactive Co. Ltd., a developer and publisher of mobile games, partnered with InMobi, the largest independent ad network in China, to acquire quality gamers for ‘Youth of Three Kingdoms ’ at scale. Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. THE SOLUTION InMobi’s Mobile Video Solutions were best suited to help Youzu meet its acquisition goals. PLATFORM With on-ground presence and a strong network of local premium video publishers, InMobi drove 1.4 million app installs across relevant audiences. RESULTS Youzu Acquires High Quality Gamers With InMobi Video In China “We were impressed by the quality of users delivered through mobile video on t

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