Travel The Israeli Ministry of Tourism’s Goal Was Completed Video Views - Taboola Upped the Ante with Conversions LAPAM is the advertising agency for the Israeli government, and functions as a communications group for all offices of government. They are responsible for numerous marketing processes that include public and social campaigns for the Israeli Ministry of Tourism. Better conversion rate (CVR) than Any Other Platform Video Impressions 40% CVR on Landing Page 14% 30M+ COMPANY CHALLENGE SOLUTION RESULTS To drive interest in tourism from India in the wake of a recently established direct flight between Israel and India. Use Taboola In-feed Video to increase awareness of tourism opportunities in Israel, targeting India, at a high conversion rate. Taboola In-feed Video was ch

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