Overview T aboola is the leading content discovery plat- form, serving more than 450 billion recommen- dations of articles, blogs, videos, products, and apps to more than one and a half billion unique users every month on thousands of premium sites and mobile carriers. Publishers, brand marketers, and performance advertisers le- verage Taboola to retain users on their sites, monetize their traffic, and distribute organic and sponsored content as well as video to en- gage high-quality audiences. Challenge For T aboola, the name of the game is growth. In a recent year, page views increased by 36 per- cent, the number of recommendations served to the audience by 34 percent, and the incom- ing data volume by 220%. T aboola works with media firms and content publishers to build an eng

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