Citroën and Publicis Groupe used Taboola's native ads and retargeting tools to nearly double their leads-to-sales ratio. By implementing the Taboola Pixel, they tracked customer journeys and re-engaged website visitors through a full-funnel strategy, optimizing campaigns for both desktop and mobile users. The use of Taboola's Enhanced CPC and SmartBid technology allowed them to efficiently target high-quality leads, driving significant improvements in conversions and overall campaign success.

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