Focusing on Expertise Within its Membership 75% Increase in Global Media Coverage Success Snapshot As a leading NGO focused on positively changing age-related policies that improve the lives of our ageing population the IFA wanted to boost its global visibility. To do t his they needed to drive global education, collaboration and innovation with thought leaders in all sectors and disciplines. Working in partnership with government, NGO’s, industry, academia and other agencies such as the World Health Organization, the IFA launched its online expert directory. Increasing Member Engagement & Recruitment The IFA’s 13th Global Conference in Brisbane, Australia was used as a key event for staff to build their roster of experts, focused in areas such as: age friendly cities and c

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