AstraZeneca Corporate Reputation Analysis Case StudyTable of contents 03 Introduction and methodology 04 AstraZeneca’s media reputation profile 06 AstraZeneca’s reputation index 08 Communications prioritisation matrix 09 Most influential pharma companies 10 CEO media visibility and reputation drivers 11 AppendixIntroduction and methodology Managing corporate reputation has turned into a strategic business objective for many companies, posing serious challenges to PR and comms teams to measure and manage reputation in real-time as standard media listening and analytics solutions are not tailored for reputation monitoring. ComVix is Commetric’s proprietary reputation analytics platform, which uses advanced AI and media data for automated reputation evaluation. It has been trained on 3.6 bill

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