ChurnZero The Impact of ChurnZero and a Focus on Retention http://churnzero.net The Impact of ChurnZero and a Clear, Simple Focus on Retention The Goal Steve Shannon is the SVP of Sales and Marketing at Critical Mention, the leading global media monitoring platform, and they had plans for a big-growth year. During the year-end planning, he and his team placed a sharp focus on their retention efforts. With a large customer base, Steve understood the power of retention and that every point of renewal improvement would take the pressure off the entire company to meet aggressive growth goals. He invested in ChurnZero and worked with his team to take steps to fight churn. The Challenges The Critical Mention customer success / account management team had the following challen

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