The Impact of Behavioral Coaching on Adherence White Paper April 2017 There are many forces that are driving the rise of healthcare consumerism. As patients experience greater financial risk and responsibility for their healthcare, they are becoming more active decision makers. They are no longer passive and accepting of healthcare decisions made by providers. Patients are consumers of healthcare and want individualized information and support. At the same time, patient-centered care involves including patients in decision-making, and engaging their sense of responsibility for care while respecting their individual needs. Better patient communication improves patient satisfaction and increases patient adherence to medication and treatment regimens, leading to improved health ou

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