This document, "An Evidence-Based Approach to Understanding the Benefits of Pharmaceutical Point-of-Care Awareness & Adherence Messaging," covers the importance of prescription drugs in managing chronic diseases in the U.S. and emphasizes the role of point-of-care (POC) messaging in enhancing medication adherence. The report highlights that poor adherence increases costs and worsens health outcomes, while higher adherence improves health and reduces costs. It also explores the origins and evolution of pharmaceutical messaging, showing how POC messaging to healthcare providers (HCPs) and patients improves prescribing behavior and adherence. The future of academic and governmental nudging in this context is also discussed.

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