The IMPACT GrouP CAse THE CHALLENGE The previous IMPACT Group website, www.impactgrouphr.com, did not adequately represent the brand, high quality services, global reach, nor the company’s position as an industry leader. The old website was not built on a content management platform and it was difficult and cumbersome for the internal marketing team to maintain. As a result, the lack of updated, fresh content provided little incentive for current customers and potential clients to return to the site often and while there, investigate other areas of the site. Furthermore, as the former website had existed for several years, it was out of step with current usability practices and design, which in turn, impeded search results. The older site structure and static content denigrate

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