Case Study
IC Group – how Sitefinity transformed a company’s entire business model, saving 90% on development tasks
IC Group – how Sitefinity transformed a company’s entire business model, saving 90% on development tasks
www.icgrouplp.com CASE STUDY IC Group – how Sitefinity transformed a company’s entire business model, saving 90% on development tasks Faced with increasing competition in a changing market, promotions specialists IC Group needed to reengineer its business processes in order to stay ahead. IC Group found the perfect partner in Sitefinity CMS by Telerik. Leveraging Sitefinity’s extensibility and developer- friendliness, IC Group created a web publishing platform tailored to its unique needs, making its business more agile and competitive than ever before. Overview r egi On Global Sect Or Marketing c u St Omer Pr Ofile IC Group delivers award-winning interactive promotions, customer relationship management and loyalty rewards programs to the world’s top companies, brands and agenci