Case Study

Seamless Member Experience Drives 95% Increase in Users for the Association for Institutional Research

Seamless Member Experience Drives 95% Increase in Users for the Association for Institutional Research

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CASE STUDY © 2021 Progress. All Rights Reserved. CASE STUDY INDUSTRY Association PRODUCT Sitefinity SUMMARY When an outdated CMS disrupted the Association for Institutional Research’s ability to engage its member community, the organization tapped Sitefinity to rebuild its digital experience. “If we had been where we were 24 months ago, before Sitefinity, we wouldn’t have been poised to achieve the same level of success.” Jenny Chu Senior Director of Marketing & Community Engagement, AIR Seamless Member Experience Drives 95% Increase in Users for the Association for Institutional Research Challenge Innovation is often viewed as a force of disruption. But for the Association for Institutional Research (AIR), disruption played an equally important role in driving innovation

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