The Health Insurance Group Background “Since we have increased the accuracy of our database and become more focused, in the last 12 months we have seen a 100% growth in our year on year results” Dave Spurr, Data/Dialler Manager, The Health Insurance Group The Health Insurance Group is one of the largest healthcare specialist intermediaries in the UK. It has over 30,000 clients and manages £85m annual premium. The Group finds exclusive and preferential cover for businesses and individuals by developing strong relationships with household names like AVIVA, AXA PPP Healthcare and BUPA as well as smaller, specialist healthcare insurers. This requires not only accurate data but also careful customer profiling. Objectives The challenge was two-fold: Firstly, to access high quality, reliable data

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