www.marketscan.co.uk Filmbank Distributors Julie Knight 2-3 minutes Background A division of Warner Brothers, Filmbank Distributors is the UK’s largest non-theatrical licensing body with a library of over 7,000 titles stretching back to the 1930s. The company regularly targets tens of thousands of contacts in order to sell licences for group screenings in schools, colleges and other private venues. Objectives For each direct marketing campaign, Filmbank needs to be sure that its data is of the highest quality and that its mailings are effective and go out within measured time frames. It is vital that any discrepancies in data are picked up and rectified prior to mailing. How we helped Marketscan has successfully fulfilled several campaigns for Filmbank over the past three years, including

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