Abingdon & Witney College Background Abingdon & Witney College is a leading provider of further education for young learners, adults and businesses in South and West Oxfordshire. The college provides full and part-time courses including academic qualifications, vocational courses, work-based learning and supported learning. Key to the success of the college is identifying and informing the right people in its catchment area about new and existing training opportunities on offer. This requires high quality data and precise targeting. Objectives The college recently extended its range of apprenticeships. The objective was to contact small to medium sized enterprises (SME’s) in a tightly defined area and inform senior staff within these businesses about the benefits of taking on apprentices.

Join for free to read