Xero wins big with a virtual event for small businesses on LinkedIn
Xero wins big with a virtual event for small businesses on LinkedIn
2 Pages§ To maximise reach and engagement to increase its subscriber base among the small business community Xero provides a beautiful and easy-to-use cloud-based accounting software service for small businesses and their advisors around the world. No. of Employees: 1,001-5,000 Headquarters: Wellington, New Zealand Industry: Computer Software Xero wins big with a virtual event for small businesses on LinkedIn Results: Attendance In just 2 weeks, Xero successfully attracted almost 250 attendees: The remaining 28% viewed it on-demand within the next 10 days 72% 55% tuned in for the livestream were senior leaders 28% § To drive engagement and views among small and medium businesses for its #BehindSmallBusiness online event in EMEA The challengeContinued the conversation post-event by
