Distribution and consumption through cloud and AI Part 1 The future of market dataGoogle Cloud commissioned Coalition Greenwich to survey more than 102 institutional capital markets professionals to uncover the key factors leading to market data adoption in the cloud by both the buy side and sell side. Respondents included exchanges, investment banks, asset managers, hedge funds, data aggregators, and data producers. For the purposes of this research, we defined market data as direct feeds, consolidated feeds, terminal and desktop products, security and reference data, pricing data, historical data, alternative data, and index data. 2 Executive summary 3 Cloud services are becoming ubiquitous for data delivery. Exchanges and trading systems will continue to launch a

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