Build a modern, unified analytics data platform with Google Cloud Whitepaper August 2021 Firat Tekiner & Susan PierceThere is no shortage of data being created. IDC research indicates that worldwide data will grow to 175 zettabytes by 2025 1 . The volume of data being generated every day is staggering, and it is increasingly difficult for companies to collect, store, and organize it in a way that is accessible and usable. In fact, 90% of data professionals say their work has been slowed by unreliable data sources. Around 86% of data analysts struggle with data that is out of date, and more than 60% of data workers are impacted by having to wait on engineering resources each month while their data is cleaned and prepared 2 . Inefficient organizational structures and architec

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