Situation Facing a Republican majority in Congress after the 2016 election, it was essential for the DCCC (Democratic Congressional Campaign Committee) to raise enough funds to invest in key congressional races. Aiming to flip the House in the 2018 midterm elections, the DCCC partnered with Fluent in mid-2016. Our team was tasked with driving email signups of users with a high propensity to donate. Strategy The DCCC builds their email list with passionate Democrats and progressives willing to donate. Based on proprietary consumer insights, Fluent ran an email acquisition campaign targeting self-declared Democrats and progressives with an interest in donating to causes or candidates. Our team quickly generated positive ROI, enabling the DCCC to invest in key races. Results The

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