Copyright © 2022. All rights reserved. Complete or partial external use or reproduction is strictly forbidden. The Content Moderation Playbook A guide to strategic considerations for critical trust and safety processes March 2022 White PaperIntroduction What is content moderation? Content moderation is a critical pillar of trust and safety initiatives for any online company that allows user-generated content. The process includes monitoring and managing content, including deciding which content complies with the policy to be allowed on a site, web forum, or chat. Content formats include text, images, video, audio, and live streaming. Key moderation processes are listed below and broadly fall in the four categories on the right: • Design and consulting • Content services – tagging,

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