The Challenge Following a strategic review of sales and marketing and a changing customer demographic, the Centre appointed a new Marketing Manager. The focus was to look at new ways to expand on the company’s use of marketing tools, moving on from long standing direct mailing campaigns – their primary form of marketing at the time. A younger, more digital, business approach was needed for a better user experience, to drive more tra c to the website and to update and expand the company’s brand and image online. The Solution Pure360 was recommended to Jennie Taylor, the Centre’s new Marketing Manager, whilst attending an email marketing course with Academy Internet in January 2008. After setting up an account, Pure360 created a tailored email template, now used for weekly newsletters that

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