The BrightEdge Solution The company’s marketing team knew it could help Google better find its content by building out internal links. However, doing so in a scalable, sustainable way remained a challenge. The retailer’s senior manager of SEO noted another challenge to internal linking, "We're limited in the real estate we have on the page where we can place links. We needed a way to scale internal linking in an intelligent way across the site.” BrightEdge approached the challenge with Autopilot, a new marketing automation technology that leverages internal links to move more high-value, non-brand keywords to page 1 of search where 75% of search clicks originate. The Business Challenge With hundreds of stores across North America, the beauty retailer's website is its largest store an

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