American Licorice Company Enjoys Sweet Success with BrightEdge American Licorice Company is a candy manufacturer based in Indiana and is one of the original US manufacturers of licorice. Tasked with the tall order of driving traffic to multiple ecommerce and marketing sites with a small team and limited resources, American Licorice Company turned to BrightEdge. Through the power of automation, organization, and prioritization, the candy manufacturers found sweet success in the organic channel.©2024 BrightEdge. All rights reserved 2 The Business Challenge Drive More Value with Fewer Resources Selling direct to consumers and through wholesale with separate websites is challenging enough, but American Licorice Company targets multiple brands within each revenue stream as well,

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