BUSINESS BACKGROUND SITUATION CHALLENGE BUSINESS ACTIVITIES Enterprise Software Developer Helping Optima Latam connect its client's multi-country human capital Optima Latam is a consulting firm specializing in digital transformation. Their portfolio of specialized services is focused on modernization, with the commitment and passionate spirit of those who deliver business results. In addition to implementing new products and processes, they integrate existing software products with new solutions quickly and consistently through an agile approach. They have several essential partners in the industry with whom they do exciting projects. They had previously worked with a Zoho partner that did not meet their expectations, since it could not offer them custom development as required. Later,

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