Meta SEO Case Study Meta Doubles Monthly Search Traffic with Help from Non-Branded Keyword Research Meta was successfully ranking for branded keywords, but when it came to non-branded terms they lacked visibility. By refocusing their SEO strategy, the team was able to double monthly traffic with the help of BrightEdge.01 Historically, the Meta Global Business Marketing (GBM) SEO team had seen great success in driving traffic to their pages with branded keywords and topics. Now they needed to do the same for non-branded traffic, which historically converted at even higher rates. And with more and more businesses looking to grow digitally, there was huge upside in these non-branded keywords. The GBM SEO team needed a scalable way to implement programs for the 40k pages on t

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