Beautyblender in Motion: The Flawless Social Video Strategy of Makeup’s BFF + Case StudyIt all started with the search for the perfect airbrushed makeup look. Beautyblender was born in the toolkit of celebrity makeup artist Rea Ann Silva, who was spending countless hours cutting and wetting sponges on set to create a dreamy, smooth complexion for the talent. Fast forward 15 years and the little pink sponges have become a staple in makeup bags everywhere. Little did Rea Ann know, she had designed her proprietary tool to be perfect Instagram fodder. Especially for video. Beauty Videophiles Beautyblender has drawn an active following on Instagram that responds especially well to short motion pictures. No surprise here: it’s an ideal format for maquillage enthusiasts to demonstrate t

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