EVERY CMO’S ULTIMATE ADTECH & MARTECH GUIDE FOR THE MADTECH ERASection 1: An introduction Section 2 Parameter 1: Audience segmentation Parameter 2: Paid vs. unpaid media Parameter 3: Nature of the tool Parameter 4: Partnerships Section 3 Benefit 1: Single view of the customer Benefit 2: Effective automation Benefit 3: Quick and efficient revenue growth Benefit 4: Enhanced CX for your demanding customers Benefit 5: Brand safety, privacy compliance and transparent measurement CONTENT 03 07 11Section 4: Building your madtech stack Best practice 1: Consolidate and converge goals, metrics, and teams Best practice 2: Understand your data needs Best practice 3: Identify technology that can meet the data needs Paramet

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