CASE STUDIES The Abbi Agency Creates a Digital-First PR Approach with Cision The Abbi Agency | Cision Case Study 1 The Abbi Agency Creates a Digital-First PR Approach with Cision As an agency that solves problems by creating integrated communications plans, The Abbi Agency isn’t afraid to explore cutting edge strategies. This was the idea with an exciting, new digital-first PR approach for their client, Visit Carmel, the destination marketing organization for Carmel-by-the-Sea. This beautiful, coastal California town is a popular travel destination where hotel bookings drive a large portion of revenue to the local economy. Visit Carmel looked to The Abbi Agency to put together a plan that would reach potential visitors and ultimately convince them to head to the European- inspired

Join for free to read