The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection
The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection
2 Pages866.639.5087 | 130 E Randolph St. 7th Floor Chicago, IL 60601, USA | Copyright © 2020 Cision Ltd. All Rights Reserved. The most alluring PR-ROI option is quantifying PR’s influence on sales. To illustrate, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales. The Ford Mustang Mach-E was unveiled in November 2019. It is Ford’s first vehicle designed from the ground up as an electric vehicle and marked the first time in 55 years that Ford expanded its Mustang family beyond sports coupes. It also represented another milestone: customers could reserve their Mach-E on Ford.com. The business put a premium on driving customers to Ford’s website and converting visits into reservations for car orders. In addition to conversion,
