Secondary #b3b3b3 Gray Generative AI for the Enterprise: The 5 Capabilities Businesses Need for Optimum Impact 1 The 5 Capabilities Your Generative AI Needs to Boost Marketing Performance “The Persado team has been a true partner every step of the way, working with us to drive measurable outcomes. Not only did they drive better marketing performance, but they created language that resonates more with our customers.” Abeer Bathia Head of Marketing Growth and Innovation Chase Card Services, JPMorgan Chase One in three marketers get average-to-no returns from their digital marketing investments, despite spending 57% of their budgets on it. One reason for this lack of impact is that the audience is overwhelmed by irrelevant messaging. Research estimates that consumers today are expo

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