The 2022 Sales Content Engagement Report Empowering your sales team with content and experiences that win business2 In 2016, Forrester reported that 65% of B2B content goes unused. Thankfully, we’ve come a long way. Our survey of more than a hundred sales professionals shows that sales and marketing alignment—and sales’ usage of marketing content—has dramatically improved. But how marketing creates sales content, and the ways in which salespeople are sharing that content, still leaves both teams searching for a better way. Sales and marketing are becoming more aligned. But when it comes to content, there are still some critical gaps. We surveyed 122 salespeople across SDR, AE, management, and leadership roles to get their take on what marketing can do to improve the con

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