Thai Beverage “I rely a lot on GNPD report because you can view all the trends in a specific category with examples of products in other countries. That is very good for us because it very often gives us an idea of what could be applied to our own brands. ” NATCHARAT PICHEDPUN MARKET RESEARCH AND INSIGHT MANAGER My role is Insight/Research Manager, mainly focusing on alcoholic beverages. Right now we are interested in the shopper and their purchasing decisions. I work through all kinds of research for the company, mainly sales, consumer and market data but now we are moving to looking at the trade channels and the shoppers as well. The parent company is about the alcohol category – beer and spirits, but we have some acquisitions in non-alcohol categories such as Oishi, Sermsuk, and we also

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