WORK Tesco Food Love Stories AWARD WINNING 21 JUN 2018 Tesco tasked us with boosting quality perceptions, so we innovatively partnered data with media to deliver a campaign personalised to food preferences – Food Love Stories. Challenge “Quality of food” is the biggest driver of supermarket choice, but Tesco shoppers thought they were too big to care. We needed to tackle this (mis)perception head on, reminding the nation of their passion for food

Join for free to read