WORK Better Content Through Data AWARD WINNING CLIENTS 07 FEB 2017 W e made Bose authentic and relevant for Millennials by using Spotify data to identify music stories they would love Understanding Bose’s mantra is ‘Better Sound Through Research’ but it’s a brand that’s brilliant rather than cool. With Bose about to launch its first fashion headphones, we realised that simply producing great sound wouldn’t be enough to ensure sales.We needed to m

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