WORK Helmet Hijack CLIENTS 26 JUN 2018 The “H&S Helmet Hijack” campaign unlocked an untapped consumer behaviour of helmet usage in Vietnam and turned it into a media opportunity. Challenge Vietnam is a land of motorcycles – there are 45 million of them in the country! The entire country rides on motorbike – for transportation, for selling food, for an afternoon nap or as a dating venue. If there are bikes, then there are helmets. And helmets mean

Join for free to read