Case Study

TengoInternet - Repositioning Towards Ideal Customer Fuels Profitable Growth

TengoInternet - Repositioning Towards Ideal Customer Fuels Profitable Growth

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TengoInternet - Repositioning Towards Ideal Customer Fuels Profitable Growth “We feel confident that we will be able to achieve not only our 2015 stretch goals, but also those that we have established three years out - the arc of the hockey stick.” Kevin Lloyd, Director of Sales and Marketing, TengoInternet Wi-Fi users at RV resorts and other non-traditional venues rely on TengoInternet for an “at home” Internet experience. Broadly targeted marketing efforts had yielded a 10% market share of Wi-Fi networks for the outdoor hospitality market. The company engaged ChiefOutsider, Rex Bull, to develop messaging and an integrated plan that tightly focused sales and marketing on specific segments. Above average lead generation and a roadmap to increased sales put the company on track to ach

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