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Teletón Breaks Into The USA Hispanic Market And Builds Sustainer Base

Teletón Breaks Into The USA Hispanic Market And Builds Sustainer Base

Russ Reid
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1 | P a ge Case study: Teletón breaks into the USA Hispanic market and builds sustainer base The challenge Teletón – Mexico’s largest nonprofit and most trusted brand – provides care and rehabilitation to children with physical disabilities. Founded in 1997 in Mexico City, Fundación Teletón began holding an annual telethon to raise funds for these children. But with the majority of their donors providing only one-time gifts once a

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