1 | P a ge Case study: Integrated local market campaign motivates greater event participation, awareness and revenue The challenge American Cancer Society’s Making Strides Against Breast Cancer (MSABC) walk was in a great position for growth. Only 40 percent of the target market was even aware of the event prior to 2012. Each Making Strides event traditionally had done much of their promotions on a local level. So, there was little r

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