Case Study

Best Friends Animal Society Reverts A Downward Trend In Acquisition And Doubles Projected Revenue With A 540% Return On Investment.

Best Friends Animal Society Reverts A Downward Trend In Acquisition And Doubles Projected Revenue With A 540% Return On Investment.

Pages 2 Pages

1 | P a ge Case study: Best Friends Animal Society reverts a downward trend in acquisition and doubles projected revenue with a 540% return on investment. The challenge When Best Friends Animal Society – the country’s largest sanctuary for abused and abandoned animals – came to Russ Reid in 2004, their 10-year acquisition control package was experiencing significant fatigue. No test treatments had outperformed the control, and respons

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