Telefonica O2 Adopts an Effective Go-to-Market Approach via Geo Marketing
Telefonica O2 Adopts an Effective Go-to-Market Approach via Geo Marketing
2 Pagesin collaboration with Telefónica O2 Adopts an Effective “Go-to-Market” Approach via Geo Marketing Collaboration with Capgemini yields increased sales to penetrate the highly competitive Czech broadband market “ When putting strategy and plans together Capgemini’s concern was always to keep it real and make sure that it can actually be implemented and measured. ” Matts Johansen, CMO, Telefónica O2 Czech Republic The Situation Within the consumer b
