Case Study
ING Direct UK - Driving Effective Marketing Communications across Multiple Channels
in collaboration with ING Direct UK - Driving Effective Marketing Communications across Multiple Channels A world-class customer marketing solution has been deployed with help from Capgemini “ Capgemini helped us to deliver a world-class capability that will allow us to focus on better quality communications with our customers and drive marketing effectiveness. ” Jacqui Quilter Head of Business Intelligence ING Direct UK The Situation ING Direct