Case Study
BEYOND BANK
www.castleford.com.au BEYOND BANK CASE STUDY: ORGANIC TRAFFIC & LEAD GENERATION2 P 03|Opportunity P 06|Solution P 10|Results P 13 |Resources CONTENTS www.castleford.com.auOPPORTUNITY An introduction to Beyond Bank 3 www.castleford.com.auBEYOND BANK Beyond Bank is a customer-owned bank, and is the 4th largest in Australia, with 195,000 customers and 49 branches. They offer many financial services including home loans, car loans, personal loans, savings & transaction accounts, term deposits, credit cards, travel insurance and services, and all other types of insurance. They also operate in business banking, not-for-profit banking, and financial planning (super, retirement, redundancy cover, estate planning etc). Their internet banking and mobile app services have won awards. They ope