Case Study

TehTarik.TV

TehTarik.TV

Pages 3 Pages

www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. Mamak restaurants all over the Klang Valley have gone digital. Visionary restaurant entrepreneurs have embraced the latest trend in new-age media through the deployment of dynamic digital signage networks in more than 12 chains of restaurants in over 40 locations across the Klang Valley. Unlike any other eateries, mamak restaurants are culturally significant in Malaysia and derive their name from the owners or operators who are Indian Muslims, also called mamak. They have evolved from the traditional roadside stalls to modern 24/7 restaurants and café-type outlets that are popular hotspots for Malaysians of all communities, races and ages. Patrons come to hang out for a drink, ca

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