Star Tour www.scala.com US l Canada l Netherlands l France l UK l Norway l China l Japan Celebrating 20 Y ears of Global Leadership and Innovation The Cha LLeNGe TUI Nordic, part of the world’s largest travel enterprise TUI Travel Plc, operates travel agencies in Norway, Denmark, Sweden and Finland through their premier travel company Star Tour. The enterprise also includes the charter flight company TUI Fly Nordic. TUI Travel Plc caters to over 30 million customers per year providing destinations across the globe from more than 20 countries. Star Tour set out to revitalize their brand awareness while increasing their market share throughout the Nordic region. To accomplish this Star Tour needed to optimize their business practices, nurture customer loyalty through a better cu

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